Are You The Star We Are Looking For?
Be the ONE to inspire in the Beauty & Wellness Industry!
The SWAS Excellence Star Awards celebrate excellence in the Beauty & Wellness industry.
We invite operators from the following sectors to participate:
- Beauty
- Aesthetics
- Brows & Lashes
- Body Wellness
- Spa
- TCM Wellness
- Hair Care
- Hairdressing
- Nails Care
- Make Up
- Education
- Products
We also welcome solution providers offering services such as:
- Point of Sale systems
- Appointment booking systems
- Automation
- Lead generation
- Digital marketing
- E-commerce
- Digital transformation
- ERP
- CRM
- AI automation
- Training
- Certifications
Nominate your business today to inspire others and shine as a leader in the Beauty & Wellness sector.
Our Past Winners
Congratulations to our Award Winners 2023/2024
Heritage Brand Category
Bioskin Holdings
Beauty & Wellness
Asia Business Excellence
Indiba Asia Pte Ltd
Healthcare & Aesthetic
Business Category
Dawnstar Stars Nail Spa
Nail Care Service & Education
Q & Z International Pte Ltd
Skin Care Product
Jean Yip Salon Pte Ltd
Urban Wellness Spa
Guirentang Tradings Pte Ltd
TCM Hair Solutions
Kuko Beauty Management Pte Ltd
TCM Aesthetic Procedure
Mirage Aesthetic
Promising Innovative Brand for Aesthetic Center
Smoovee Skin Pte Ltd
Permanent Hair Removal
Oriental Hair Solutions
Hair Solution
Singapore Spa Institute Pte Ltd
Registered Training Provider
Digital Transformation Category
Sequoia Pte. Ltd
Innovative Salon Solutions
Archer Logic (S) Pte Ltd
Aesthetic Clinic Software
Refine Solutions Pte Ltd
Spa and Salon Management Software
Digital Marketing Sponsor
What is SWAS Excellence Star Awards
The prestigious SWAS Excellence Star Awards (SESA) celebrate trailblazing businesses and visionary founders who have demonstrated unparalleled dedication and innovation in driving the growth, transformation, and excellence of the Wellness sector. This prestigious award recognizes those who consistently raise the bar, driving business and management excellence in an ever-evolving consumer market.
Be the inspiration others look up to—this is your moment to shine!
What is SWAS Excellence Star Awards
The prestigious SWAS Excellence Star Awards (SESA) celebrate trailblazing businesses and visionary founders who have demonstrated unparalleled dedication and innovation in driving the growth, transformation, and excellence of the Wellness sector. This prestigious award recognizes those who consistently raise the bar, driving business and management excellence in an ever-evolving consumer market.
Be the inspiration others look up to—this is your moment to shine!
What is SWAS Excellence Star Awards
The prestigious SWAS Excellence Star Awards (SESA) celebrate trailblazing businesses and visionary founders who have demonstrated unparalleled dedication and innovation in driving the growth, transformation, and excellence of the Wellness sector. This prestigious award recognizes those who consistently raise the bar, driving business and management excellence in an ever-evolving consumer market.
Be the inspiration others look up to—this is your moment to shine!
SWAS Excellence Star Awards Entitlements
Business Category Entitlements:
- Special video featuring as the SWAS Excellence Star Awards Winner from 2025 to 2026
- Listing in the SWAS Excellence Star Awards Hall of Fame 2025/26
- SWAS Excellence Star Awards Logo Endorsement
- Exclusive Invitation to SWAS Excellence Star Awards Presentation
- Highlights on the SWAS Facebook Page
- Listing of Employees as Trained Therapists on the SRCT Portal
- SWAS Excellence Star Awards Trophy
- 2 X dinner Tickets
- One Nominee / Winner Video (45 secs – 1 min)
How to Participate
Qualifying Criteria:
Operators or Service Providers registered in Singapore / APAC for more than 2 years involved in the following industries:
- Beauty
- Aesthetics
- Brows & Lashes
- Body Wellness
- Spa
- TCM Wellness
- Hair Care
- Hairdressing
- Nails Care
- Make Up
- Education
- Products
Upon acceptance, the judging committee would advise the award category.
Meet Our Judges
Suzanne NG
Programme Chair, Republic Polytechnic
Diploma in Wellness and Hospitality Business
Diploma in Wellness, Lifestyle and Spa Management
Suzanne Ng has held management and consulting positions in New York, Tokyo, Hong Kong and China.
She has worked with major hospitality and wellness brands such as Spa Finder Japan, Mandarin Oriental New York and Tokyo, Westin Hotel Tokyo, Shangri-La Tokyo, Lotte Group and Six Senses. And for projects in China for Chateau Star River in Guangzhou and consulting projects in Xian and Chengdu.
Suzanne majored in Economics and Psychology at the National University of Singapore and did her post-graduate Diploma in International Management at INSEAD (France) and Post Graduate Diploma in Management Consultancy and Change at Poon Kam Kai Institute of Management, The University of Hong Kong. She is the Programme Chair in the School of Hospitality at Republic Polytechnic for the Diploma in Wellness, Lifestyle and Spa Management as well as the Diploma in Wellness and Hospitality Business.
Suzanne is also one of the members of the Spa and Wellness Association Singapore and held the position of Education Director. She has attended and presented at some of the key international wellness events such as the Global Wellness Summit in New York and India, ISPA (International Spa Association), Cornell- Asia Spa Institute Japan, Wellness Summit in Singapore and Cosmoprof in Hong Kong, Asia Pacific Spa and Wellness Council and the Aging Investment Conference.
Suzanne teaches across a range of Wellness and Hospitality subjects from Health Psychology, Spa and Wellness Operations, Wellness and Medical Tourism, Hospitality Revenue and Service Quality and Professional Etiquette. And she has done several research projects on the Singapore Wellness Industry. In Republic Polytechnic, she was commissioned by Spa and Wellness Association Singapore and Spring Singapore to conduct a focus group study on the Wellness Industry in Singapore, 2012. She also conducted a Feasibility study for assessing the viability of setting up Wellness Medicine Screening systems and associated therapeutic service in Spas in South East Asia, 2011. The research was also funded by Spring Singapore. As well as an Exploratory Study on Consumers’ Responses to the Spa, Beauty and Wellness Warranty Insurance Plan in Singapore, 2010.
Lynn TAN
Director, School of Business & Services,
ITE College East
As the Director of School of Business & Services (College East), Lynn and her team are responsible for the curriculum delivery and success of the students. Under the Beauty and Wellness cluster, Lynn and her team worked closely with sectorial and industry stakeholders, trade associations to develop and rejuvenate the curriculum. Annually, students from Technical Diploma in Beauty and Wellness Management, Higher Nitec in Beauty and Wellness Management and Higher Nitec in Hairdressing and Salon Management have been identified as the local talent pipeline to meet the manpower needs of Singapore as a prominent spa and wellness destination.
The students have been representing Singapore in the ASEAN Skills and WorldSkills Competition annually. Recognising that overseas internships is pertinent to their readiness, Lynn’s students have been given the opportunities to intern out of Singapore through collaboration with spa chains with international offices, reputable beauty products manufacturers and education institutions.
Lynn contributes to Singapore’s Industry Transformation Road Map through her membership in the Sectorial Committee for Sports and Wellness. She is committed to developing strategic collaborations with local spa and wellness partners and major stakeholders to provide more opportunities for her students.
FAQs
Who is SWAS?
Spa and Wellness Association Singapore (SWAS) was founded in 2004 in response to the need of an association to reach out to all sectors of the Beauty & Wellness Industry. In 2021, the association was renamed to Specialists in Wellness Association Singapore (SWAS) to better represent the industry.
Over the years, the Specialists in Wellness Association Singapore has developed from an interest group representing Beauty & Wellness establishments to a confederation of trade groups representing stakeholders within the framework of the Beauty & Wellness Industry. The association actively promotes the business interests of all stakeholders in Wellness, Beauty, Hair, Nail and associated Holistic Care & Service industry.
What is the judging process for the SWAS Excellence Star Awards?
The judging process for the SWAS Excellence Star Awards involves a panel of industry experts who evaluate each nominee based on criteria such as innovation, business growth, customer satisfaction, and contributions to the Beauty & Wellness industry. The panel reviews submitted materials, conducts interviews if necessary, and scores each nominee to determine the award recipients.
Are there any fees associated with participating in the SWAS Excellence Star Awards?
Who is Global Digital Business Network?
The Global Digital Business Network (GDBN) is a dynamic global community dedicated to empowering businesses through digital transformation. Our diverse membership includes startups, SMEs, enterprises, and investors, all collaborating to drive innovation and growth.
At GDBN, we host programs designed exclusively for entrepreneurs, providing excellent opportunities to connect with like-minded individuals and expand your network.
Our leadership team actively curates capable members to collaborate on delivering comprehensive solutions, leveraging collective expertise.We thrive by fostering strong branding, strategic marketing, and advanced technology, ensuring our community remains at the forefront of the industry. By uniting the strength and skills of our members, GDBN enables them to stand tall against industry giants, transforming their business journey into an exhilarating adventure.
Visit GDBN to learn more.
Guest of Honour
Desmond Choo
Member of Parliament for Tampines GRC
Mr Desmond Choo is a Member of Parliament for the Tampines Group Representative Constituency and the Adviser to the Tampines Changkat Grassroots Organisations. Concurrently, he is the Mayor of North East District. Mr Desmond Choo oversees social and community development for 18 constituencies.
Mr Desmond Choo is also the Assistant Secretary-General and Director of Policy Division at NTUC. He oversees the economic and social policies, strategic communications and international affairs. He is also the Executive Secretary of the Union of Telecoms Employees of Singapore and Advisor to the Young NTUC Committee.
Within the Labour Movement, Mr Desmond Choo is the Advisor to the Attractions, Resorts & Entertainment Union, Singapore Union of Broadcasting Employees and Union of Security Employees. He is also the Trustee of Singapore Shell Employees’ Union. He is the Secretary of the Industrial Relations Committee (Service Sector) as well as a Member of the Training Council and Industrial Relations Council.
Register Your Interest
Fill in the form below to register your interest. Please note that this is not a confirmation for the award. Our team will review your submission and contact you to confirm your eligibility, assign the appropriate category, and provide details on the award fees.